CFXS (the Conference on Field Experiments in Strategy) brings together leading scholars designing and testing cutting-edge interventions to improve how firms strategize, entrepreneurs start-up, and innovators develop breakthrough ideas.

cfxs 2023 in cambridge, ma

August 2-3 @ Harvard Business School
right Before AOM 2023

Upon request, here is the Strategy Experiment Canvas we used at the PhD workshop last year.


“I attended CFXS PhD Workshop last year at a time when I was in initial talks with a partner firm for running a field experiment. While I had read a lot of field experiment resources (books, papers, online guides) before to prepare myself, two key aspects of the workshop really helped me sharpen and develop my field experiment research idea immensely. Firstly, the CFXS Strategy Experiment Canvas provided a unique structure to help me understand how I could better position my research for my audience and also to clearly define how my research question would address a relevant and important gap. Additionally, the structure itself was helpful in getting to some of the pre-experiment details – something I had not found in other existing resources. Secondly, the hands-on exercises and activities in the workshop prepared me for a more critical mindset in implementing and evaluating experimental research design. Lastly, having the opportunity to present and get feedback from a large group of audience from diverse background and experiences gave me the chance to get more ideas on design and implementation.” (2003 PhD Workshop Attendee)

It is just so much fun to be part of this group!

Thank you for a great conference! It was incredibly insightful, inspirational and hands-on at the same time.

Thank you for organizing this amazing workshop. I really loved the idea session and found the PhD workshop extremely helpful. Thank you also for your great feedback on our team formation project!

The conference is organized by Hyunjin Kim, Rembrand Koning and Sharique Hasan

past conferences

  • 2022 – London, UK – IGL / NESTA [Agenda]
  • 2021 – Virtual – Zoom [Agenda]
  • 2020 – Durham, NC – Duke University [Agenda]


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