Join Our CFXS AI Workshop: AI for Experiments, Experiments for AI
October 10th, 2025 – INSEAD, San Francisco
Join us for the first AI Workshop at CFXS. Featuring hands-on exercises on how to use AI in the design and analysis of your research and a series of lightning talks featuring field experiments unpacking the role of AI on firms and innovation.
Hands-On Training: Using AI to Design Better Experiments Learn to harness AI tools to accelerate your experimental design—from brainstorming ideas to identifying design flaws, from running power simulations to designing new types of treatments. Whether you have never run a field experiment or have dozens of projects under your belt, join us to learn about how to use AI in your research and get hands-on practice applying these tools to real research problems.
Lightning Talks: Experiments for AI Throughout the day there will be rapid-fire presentations showcasing frontier research on AI’s impact on strategy, entrepreneurship, and innovation. Through these talks you will gain a better sense of the AI research frontier, where research opportunities lie, and how AI is being used by other scholars.
What You’ll Master:
- How to use AI to improve and accelerate your research process
- Methods for studying AI’s real-world effects through randomized trials
- Insights from the latest research at the AI-experimentation frontier
- Explore ways AI can enable new types of experimental designs.
- Practice methods to improve the quality and rigour of your designs.
- Gain confidence in running more ambitious treatments and studies with AI support.
- Understand the limits of AI and what else you need to learn to leverage these tools.
| Gen AI Workshop – Agenda | |
| 9:00 am to 9:10 am | Welcome and Introduction |
| 9:10 am to 10:30 am | Workshop part 1: Building Better Experiments with AI |
| 10:30 am to 11:00 am | Coffee Break |
| 11:00 am to 12:30pm | Workshop part 2: Simulating your Experiment with AI |
| Lunch and High-Level Panel | |
| 12:30pm – 1pm | Buffet Lunch |
| 1pm – 2:30pm | Panel: How AI changes the scientific process Lamar Pierce, Washington University Pierre Azoulay, MIT Melissa Valentine, Stanford University Moderators: Sharique Hasan, Duke University Hyunjin Kim, INSEAD |
| 2:30 – 3pm | Q&A |
| Gen AI Experiment Presentations | |
| 3:30pm to 4:30pm | Master of Ceremonies: Charles Ayoubi Patryk Perkowski, Incentivizing Worker-Driven Innovation: Evidence from Generative AI in European Central Banks Chen Ye, Benefit, Risk, or Reinvention? How Framing and Strategic Focus Shape Manufacturing Managers’ Intentions to Adopt Large Language Models in China Luke DeCoste, How Structuring Entrepreneurial AI Use Affects Decision-Making Under Uncertainty Wajeeha Ahmad, Artificial Authority: A Study of Human-AI Agency Balance in the Workplace Marcos Balmaceda, AI as Metacognitive Scaffold: Enhancing Entrepreneurial Learning Pathways Tamara Schwager, When the AI knows the firm: Experiments with an AI grounded in company-specific knowledge Luca Vendraminelli, How Generative AI is transforming work and organizations Charles Ayoubi, Slimming Ideas: How does AI-compression Impact Innovation Evaluation |
| 4.30pm to 4.45pm | Coffee Refill |
| 4:45pm to 5:30pm | Valentina Contreras, The Effect of Generative AI on Early Stage Business Ideas: An Experimental Approach Nety Wu, Entrepreneurial learning in synthetic environment driven by LLMsDerek Lief, Human-AI Collaboration in the Evolving Landscape of Workplace Learning Xilan Zhang, Unbundling Social Mechanisms in Entrepreneurship Training Nelson Ricardo Laverde Cubillos, Agile Centaurs: Extending Centaur Evaluation Through Experimental Design for Human–AI Collaboration Ravi Bapna, Improving Managers Analytics Capabilities using Agentic AI – The Role of the Context Window Amisha Miller, The Sources of Disparities in Investments: An Experiment with Avatars |
| 5:30pm to 5:35pm | Live voting for ‘Best Idea’ Prize |
| 5:35pm – 5:45pm | Best Idea Prize Awarded |
| 5:45pm to 6:00pm | Announcement of Google DeepMind AI for Organizations Grand Challenge Closing and reflections |
| Closing Reception | |
| 6:00pm – 7:00pm | Drinks reception |
CFXS 